06 / 08
E-commerce
Product catalog, orders, inventory tracking, payment processing.
Products · Orders Accepting founding members — 40% off, locked forever
One platform.
Every workflow.
Zero bloat.
A Business OS for sales, marketing, operations, HR, invoicing, and client work — all in one platform. Built for startups and agencies who refuse to overpay for tools they half-use.
Business OSSalesAgencyHRReal EstateMarketingE-commerceInvoicingScheduling
10+
Modules
$20
/mo flat
∞
Users
AI
Included
Pricing
Choose your starting point.
One OpenAva subscription runs your whole operation — with clear monthly plans, published usage rates, and prepaid wallet controls for AI, premium leads, calls, and connected accounts.
One subscription, the whole platform
OpenAva Business OSAgency OSAnalytics OS — client dashboard
Every plan includes Agency OS and the Analytics OS client dashboard free — no add-ons, no per-product fees.
Free
$0 /mo
$0 today
1 connected account
Templates/designer and CRM basics. No included AI, leads, or calls.
- ✓ Templates/designer: $0
- ✓ CRM basics included
- ✓ No included AI/leads/calls
- ✓ Prepaid wallet required for extra usage
Most popular
Starter
$20 /mo
$20 today
2 connected accounts
Start with included AI generations, premium leads, and managed call minutes.
- ✓ 30 text/social AI generations
- ✓ 100 premium leads
- ✓ 30 call minutes
- ✓ Prepaid wallet for extra usage
Growth
$45 /mo
$45 today
6 connected accounts
More included usage for teams running active campaigns and lead workflows.
- ✓ 120 text/social AI generations
- ✓ 300 premium leads
- ✓ 150 call minutes
- ✓ Prepaid wallet for extra usage
Enterprise
$150 /mo
$150 today
20 connected accounts
Larger included usage and wallet or custom prepaid terms for higher-volume teams.
- ✓ 500 text/social AI generations
- ✓ 1,000 premium leads
- ✓ 500 call minutes
- ✓ Wallet/custom prepaid terms
Modular architecture
Activate only what you need.
Each module is purpose-built, not a generic bolt-on. All included in your plan — no per-module pricing.
01 / 08
Sales Workspace
Pipelines, deals, contacts, accounts. Visual kanban boards. Track every interaction without buying a standalone CRM.
Pipelines · Deals Learn more →02 / 08
Agency Management
Multi-client dashboards, brand kits, ad campaigns, social content with BYOK AI.
BYOK · Brand Kits Learn more →03 / 08
HR & Staffing
Employee management, identity verification, background checks, onboarding.
Your ID · Checks Learn more →04 / 08
Real Estate
Properties, tenants, contracts, automated INE + SAT 69-B verification.
INE · SAT 69-B Learn more →05 / 08
Marketing
Email campaigns, workflows, lead scoring, landing pages. AI content generation.
Workflows · AI Learn more →07 / 08
Scheduling
Appointment booking, call tracking, phone numbers, voicemail.
Calls · Booking Learn more →08 / 08
Invoicing
Create invoices, track payments, manage accounts receivable.
Invoices · Payments Learn more → The problem
Startups bleed money on tools they half-use.
01
$300+/month on 5+ SaaS tools
Sales, invoicing, scheduling, marketing, HR — each tool charges separately. Per-seat pricing makes it worse every time you hire.
02
AI is an upsell, not a feature
Every platform hides AI behind enterprise tiers or charges 3-8x markup. Agencies lose margin. Startups go without.
03
Nothing works together
Your data lives in 5 different databases. No unified view. Every integration is another subscription and another failure point.
How we compare
Stop overpaying for less.
| OpenAva | HubSpot | Salesforce | Zoho | |
|---|---|---|---|---|
| Price (5 users) | $20/mo | $250+/mo | $375+/mo | $70/mo |
| Unlimited users | ✓ | ✕ | ✕ | ✕ |
| AI included | ✓ | ✕ | ✕ | Limited |
| BYOK AI (zero markup) | ✓ | ✕ | ✕ | ✕ |
| 10+ built-in modules | ✓ | ✕ | Add-ons | ✓ |
| Identity verification | ✓ | ✕ | ✕ | ✕ |
| Bilingual EN/ES | ✓ | ✓ | ✓ | ✓ |
| No contract required | ✓ | ✕ | ✕ | ✓ |
Integrations
Connects to the tools you already use.
StripeGoogle AdsFacebook AdsGoogle AnalyticsTwilioSlackCallRailHubSpotSalesforceGmailGoogle CalendarSendGridResendOpenAIClaudeQuickBooksGitHubBufferMonday.comWhatsApp
43 integrations and growing. BYOK model — bring your own API keys.
Business types
What kind of business are you building?
Pick your business type to preview how OpenAva is personalized — the modules, fields, objects, and workflows you start with — then open the full landing page for that operation.
Real estate Leads · Documents · Properties
View personalized landing → Manage leads, properties, document signing tasks, client follow-ups, call tracking, and attribution in one operating workspace.
ModulesProperties, pipeline, documents, calls
FieldsBudget, neighborhood, move date, lender, showing status
ObjectsProperties, offers, showings, closings
WorkflowsFollow-ups, document tasks, call attribution
Marketing agencies Clients · Campaigns · Websites
View personalized landing → Coordinate client operations, campaigns, websites, graphic design requests, social media posts, and reporting without overpromising automation.
ModulesClient portals, campaigns, websites, social
FieldsRetainer, channels, launch date, approval owner
ObjectsClients, deliverables, campaigns, creative requests
WorkflowsApprovals, publishing queues, reporting reminders
Financial services Loans · Requests · Documents
View personalized landing → Track loan requests, intake forms, approvals, documents, follow-ups, and team handoffs with clearer pipeline visibility.
ModulesIntake, underwriting tasks, documents, approvals
FieldsLoan type, amount, status, required docs, SLA
ObjectsApplications, borrowers, documents, referrals
WorkflowsMissing-doc reminders, approval handoffs
Professional services Projects · Profits · Outreach
View personalized landing → Run projects, proposals, client records, invoicing, profit tracking, HR tasks, and marketing outreach from a shared workspace.
ModulesProjects, proposals, invoicing, client records
FieldsService line, scope, rate, stage, renewal date
ObjectsProjects, contracts, invoices, accounts
WorkflowsProposal follow-up, renewal reminders
Home services Jobs · Estimates · Calls
View personalized landing → Organize service leads, estimates, crews, appointments, call tracking numbers, and job status updates for local operations.
ModulesJobs, estimates, scheduling, crews, calls
FieldsService type, address, priority, technician, job stage
ObjectsWork orders, estimates, crews, service areas
WorkflowsAppointment reminders, estimate follow-up
Healthcare and dental Requests · Staff · Reports
View personalized landing → Manage inquiries, appointment requests, staff workflows, reminders, marketing content, and operational reporting for growing practices.
ModulesRequests, staff workflows, reminders, reporting
FieldsRequest type, provider, appointment status, source
ObjectsRequests, appointments, staff tasks, campaigns
WorkflowsReminder flows, inquiry routing
Restaurants and retail Promos · Inventory · Social
View personalized landing → Track customer requests, promotions, websites, social posts, team tasks, inventory notes, and campaign performance.
ModulesPromotions, social, websites, inventory notes
FieldsLocation, promo dates, menu/item, campaign source
ObjectsPromotions, events, suppliers, local campaigns
WorkflowsContent calendars, promo follow-up
Nonprofits and education Donors · Events · Forms
View personalized landing → Coordinate donors, students, outreach, events, documents, forms, volunteers, and internal projects with better visibility.
ModulesDonors, events, forms, volunteers, outreach
FieldsProgram, donor tier, event date, volunteer role
ObjectsDonors, students, events, volunteer shifts
WorkflowsEvent reminders, donor follow-up
Other Custom · Flexible · Operations
View personalized landing → Use OpenAva as a flexible business operations system for custom workflows, reporting, outreach, HR, websites, design, and attribution.
ModulesCustom modules, custom fields, custom objects
FieldsYour own statuses, picklists, formulas, files, lookups
ObjectsAnything your workflow needs
WorkflowsPersonalized workflows, reports, and handoffs
Full personalization
Add your own modules, fields, objects, layouts, and workflows.
OpenAva starts with useful defaults, then lets your team model the business the way it actually runs: custom modules for departments, custom fields for data capture, custom objects for unique records, and personalized automations for handoffs, reporting, and follow-up.
FAQ
Frequently asked questions.
How much does OpenAva cost?
Free ($0/mo) — 1 connected account with templates/designer and CRM basics. Starter ($20/mo) — 2 connected accounts, 30 text/social AI generations, 100 premium leads, and 30 call minutes. Growth ($45/mo) — 6 accounts, 120 generations, 300 leads, and 150 call minutes. Enterprise ($150/mo) — 20 accounts, 500 generations, 1,000 leads, and 500 call minutes.
Can I switch from HubSpot or Salesforce?
Yes. CSV import is supported out of the box. We also integrate with both HubSpot and Salesforce for ongoing data sync.
What is BYOK AI?
Bring Your Own Key. Connect your own OpenAI, Claude, or Gemini API keys. You pay the AI provider directly — zero markup from us.
Is OpenAva available in Spanish?
Yes. OpenAva is fully bilingual EN/ES with native support for US and Latin American markets.
Do I need separate tools for invoicing, HR, or call tracking?
No. All modules are built into one platform. Activate only what you need — no extra subscriptions.
Is there a free trial?
Better — there's a free plan. No credit card required for templates/designer and CRM basics. AI generations, premium leads, managed calls, and extra connected accounts use prepaid wallet funds.
Pay-as-you-go transparency
Published unit rates and prepaid add-ons.
Free plans can still use templates and designer tools at no cost. AI generations, premium lead generation, managed call minutes, and extra accounts use prepaid wallet funds so teams can control spend before usage grows.
AI generations $0.20-$0.75 each
Use text, social, landing page, image, and background-removal tools with published per-use rates.
Premium leads $0.03 per lead
Prepay for premium lead generation when your team needs more contacts beyond plan allowances.
Managed calls $0.05/min
Add managed call minutes for tracking numbers, lead attribution, and client communications.
| Usage | Price |
|---|---|
| Templates/designer | $0 |
| Text/social AI generation | $0.20 each |
| Long-form or landing page draft | $0.50 each |
| AI image generation/edit | $0.75 each |
| Background removal | $0.50 each |
| Premium Lead Generation | $0.03 per lead |
| Managed call minutes | $0.05/min |
| Extra connected account | $5/account/mo or $10/mo per 3-account pack |
Premium email
Premium email sending, metered per 1,000.
Daily send caps scale with your plan. The Free plan uses SMTP only (200 emails/day) — premium email is not available on Free.
| Plan | Daily cap | Price / 1,000 emails |
|---|---|---|
| Starter | 10,000 emails / day | $2.00 / 1K |
| Growth | 15,000 emails / day | $1.75 / 1K |
| Enterprise | 20,000 emails / day | $1.50 / 1K |
| Free | SMTP only · 200 / day | Premium email unavailable |
Prepaid wallet
Add wallet funds before extra usage starts.
Wallet add-ons are prepaid at face value. Teams can also add three connected accounts at a predictable monthly pack price.
| Add-on | Price | Wallet value |
|---|---|---|
| Wallet XS | $5 | $5 |
| Wallet S | $10 | $10 |
| Wallet M | $25 | $25 |
| Wallet L | $50 | $50 |
| Wallet XL | $100 | $100 |
| Extra Account Pack | $10/mo | 3 extra connected accounts |
Extra usage is prepaid and transparent; contact renzo@startupp.ai for custom prepaid terms.
Built for builders. Priced for startups. One platform.
One platform.
Start free.
Sales, agency management, HR, marketing, real estate, and more. Plans start at $20/month with included usage and transparent prepaid extras.