Marketing Automation
Automate your marketing.
Keep your margins.
Email sequences, lead scoring, forms, A/B testing, and campaign analytics — all included in Ava Business OS. Not a $800/mo add-on.
$0
Extra
✓
Email Sequences
✓
Lead Scoring
✓
A/B Testing
Features
Everything you need. Nothing you don't.
Email Sequences
Multi-step email campaigns with automated follow-ups. Trigger based on lead behavior, stage changes, or time delays.
Lead Scoring & Assignment
Score leads based on behavior and profile. Auto-assign to reps based on territory, round-robin, or custom rules.
Form Builder
Drag-and-drop forms that capture leads directly into OpenAva. Embed anywhere. Custom fields, conditional logic.
Campaign Analytics
Track opens, clicks, bounces, and conversions. Per-campaign ROI. A/B test subject lines and content.
Workflow Automation
Visual workflow builder. Trigger emails, update records, create tasks, send notifications — all without code.
AI Content Generation
Generate email copy, subject lines, and landing page content with built-in AI. No separate AI subscription needed.
Full personalization
Shape the system around how you actually work.
Start from a useful industry setup, then personalize the workspace with your own modules, fields, objects, layouts, reports, roles, and handoff workflows.
How it works
Up and running in minutes.
01
Build your list
Import contacts or capture leads with forms. Segment by any field.
02
Create sequences
Design multi-step email campaigns with our visual builder.
03
Score & convert
Lead scoring surfaces your hottest prospects. Workflows handle the rest.
How we compare
Stop overpaying for less.
| OpenAva | HubSpot Marketing | Mailchimp | ActiveCampaign | |
|---|---|---|---|---|
| Price | $20/mo (all included) | $800+/mo | $13-350/mo | $29-149/mo |
| Email sequences | ✓ | ✓ | ✓ | ✓ |
| Lead scoring | ✓ | ✓ | ✕ | ✓ |
| Form builder | ✓ | ✓ | ✓ | ✓ |
| A/B testing | ✓ | ✓ | ✓ | ✓ |
| Workflow automation | ✓ | ✓ | Limited | ✓ |
| AI content | ✓ | Add-on | ✕ | Add-on |
| Sales records included | ✓ | ✓ | ✕ | Add-on ($23+) |
| Unlimited contacts | 25K records | Tiered | Tiered | Tiered |
FAQ
Frequently asked questions.
Is marketing automation included in the platform price?
Yes. Email sequences, lead scoring, forms, and workflow automation are all included in the Plus plan at $20/mo. No separate marketing product to buy.
How many emails can I send?
OpenAva supports BYOK email sending (bring your own Resend, SendGrid, or Amazon SES account). You pay the email provider directly at their rates. Free tiers available: Resend (3,000/mo), SendGrid (100/day), Amazon SES ($0.10/1,000 emails).
Does it support A/B testing?
Yes. Test subject lines, send times, and content variations. Campaign analytics show performance per variant.
Can I score leads automatically?
Yes. Define scoring rules based on email engagement, page visits, form submissions, and profile data. Scores update automatically. High-score leads can trigger workflow actions.
Do I need a separate email tool?
No. Email sequences, campaign sending, and tracking are built into the platform. You just need an email sending domain (BYOK model — use Resend, SendGrid, or Amazon SES).
How does it compare to HubSpot Marketing Hub?
HubSpot Marketing Hub starts at $800/mo for professional features (automation, A/B testing, lead scoring). OpenAva includes all of these in the $20/mo Plus plan. The trade-off: HubSpot has a larger template library and deeper reporting. OpenAva is built for startups who need the core features without the enterprise price tag.
Pay-as-you-go transparency
Published unit rates and prepaid add-ons.
Free plans can still use templates and designer tools at no cost. AI generations, premium lead generation, managed call minutes, and extra accounts use prepaid wallet funds so teams can control spend before usage grows.
AI generations $0.20-$0.75 each
Use text, social, landing page, image, and background-removal tools with published per-use rates.
Premium leads $0.03 per lead
Prepay for premium lead generation when your team needs more contacts beyond plan allowances.
Managed calls $0.05/min
Add managed call minutes for tracking numbers, lead attribution, and client communications.
| Usage | Price |
|---|---|
| Templates/designer | $0 |
| Text/social AI generation | $0.20 each |
| Long-form or landing page draft | $0.50 each |
| AI image generation/edit | $0.75 each |
| Background removal | $0.50 each |
| Premium Lead Generation | $0.03 per lead |
| Managed call minutes | $0.05/min |
| Extra connected account | $5/account/mo or $10/mo per 3-account pack |
Premium email
Premium email sending, metered per 1,000.
Daily send caps scale with your plan. The Free plan uses SMTP only (200 emails/day) — premium email is not available on Free.
| Plan | Daily cap | Price / 1,000 emails |
|---|---|---|
| Starter | 10,000 emails / day | $2.00 / 1K |
| Growth | 15,000 emails / day | $1.75 / 1K |
| Enterprise | 20,000 emails / day | $1.50 / 1K |
| Free | SMTP only · 200 / day | Premium email unavailable |
Prepaid wallet
Add wallet funds before extra usage starts.
Wallet add-ons are prepaid at face value. Teams can also add three connected accounts at a predictable monthly pack price.
| Add-on | Price | Wallet value |
|---|---|---|
| Wallet XS | $5 | $5 |
| Wallet S | $10 | $10 |
| Wallet M | $25 | $25 |
| Wallet L | $50 | $50 |
| Wallet XL | $100 | $100 |
| Extra Account Pack | $10/mo | 3 extra connected accounts |
Extra usage is prepaid and transparent; contact renzo@startupp.ai for custom prepaid terms.
Built for builders. Priced for startups.
One platform.
One platform.
Start free.
Sales, agency management, HR, marketing, real estate, and more. Plans start at $20/month with included usage and transparent prepaid extras.