Call Tracking & Attribution

Know exactly which ad
made the phone ring.

Call tracking with dynamic number insertion, attribution dashboards, and sales record integration. BYOK Twilio — $1/number/month. Not $45-145/month like CallRail.

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Per Number

DNI

Built-in

Sales

Integrated

BYOK

Twilio

Replaces CallRail ($45-145/mo) + Invoca ($1,000+/mo) Save $100+/mo

Features

Everything you need. Nothing you don't.

Dynamic Number Insertion

Swap phone numbers on your website based on traffic source. Track which campaigns drive calls.

Call Attribution Dashboard

See which ads, keywords, and landing pages generate calls. ROI reporting per campaign.

Number Pool Management

Buy and manage local/toll-free numbers. Create pools for different campaigns. $1/number/month.

Call Recording & Logs

Record calls, view detailed call logs with caller info, duration, and outcome. Full call history per contact.

Sales-Integrated Leads

Inbound calls automatically create leads in your sales workspace. Caller ID, source tracking, and notes — no manual entry.

Call Forwarding & IVR

Route calls to the right team member. Set up IVR menus, voicemail, and forwarding rules.

Full personalization

Shape the system around how you actually work.

Start from a useful industry setup, then personalize the workspace with your own modules, fields, objects, layouts, reports, roles, and handoff workflows.

Custom modulesAdd operational areas like intake, service delivery, approvals, vendors, recruiting, or client success.

Custom fieldsCapture statuses, source details, dates, files, formulas, picklists, owners, and records unique to the business.

Custom objectsModel records like properties, applications, work orders, donors, menus, contracts, assets, or anything else.

Custom workflowsBuild reminders, approvals, assignments, reports, and follow-up sequences that keep work moving.

How it works

Up and running in minutes.

Connect Twilio

Bring your own Twilio account. Your keys, your rates, no markup.

Buy numbers & create pools

Search by area code, assign to campaigns, install the DNI snippet.

Track attribution

See which ads drive calls. Leads auto-created in your sales workspace.

How we compare

Stop overpaying for less.

	OpenAva	CallRail	Invoca	WhatConverts
Price per number	$1/mo	$3-5/mo	Enterprise	$2-4/mo
Monthly platform fee	$20/mo (included in Plus)	$45-145/mo	$1,000+/mo	$30-100/mo
Dynamic number insertion	✓	✓	✓	✓
Sales integration included	✓	✕	✕	✕
Call recording	✓	✓	✓	✓
AI-powered responses	✓	✕	✓	✕
BYOK (your own Twilio)	✓	✕	✕	✕
No per-minute markup	✓	✕	✕	✕

FAQ

Frequently asked questions.

How much does call tracking cost with OpenAva?

$1/number/month + Twilio usage rates. Included in Plus plan ($20/mo). No separate platform fee.

What is dynamic number insertion (DNI)?

DNI swaps the phone number on your website based on the visitor's source. Google Ads visitors see one number, Facebook visitors see another — so you know exactly which campaign drove the call.

Do I need a Twilio account?

Yes, OpenAva uses a BYOK (Bring Your Own Key) model. You create a free Twilio account, add your API keys, and pay Twilio directly at their rates. No markup from us.

Can I keep my existing phone numbers?

Yes, you can port existing numbers to Twilio and use them with OpenAva's call tracking.

Does it integrate with the sales workspace?

Yes, it's built into the same platform. Inbound calls automatically create leads with caller info, source attribution, and recording links. No separate integration needed.

How is this different from CallRail?

CallRail charges $45-145/month as a platform fee plus per-number and per-minute charges. OpenAva includes call tracking in the $20/mo Plus plan, uses BYOK Twilio (so you pay Twilio directly at their rates), and integrates natively with your sales records — no separate tool, no data sync issues.

Pay-as-you-go transparency

Published unit rates and prepaid add-ons.

Free plans can still use templates and designer tools at no cost. AI generations, premium lead generation, managed call minutes, and extra accounts use prepaid wallet funds so teams can control spend before usage grows.

AI generations $0.20-$0.75 each

Use text, social, landing page, image, and background-removal tools with published per-use rates.

Premium leads $0.03 per lead

Prepay for premium lead generation when your team needs more contacts beyond plan allowances.

Managed calls $0.05/min

Add managed call minutes for tracking numbers, lead attribution, and client communications.

Usage	Price
Templates/designer	$0
Text/social AI generation	$0.20 each
Long-form or landing page draft	$0.50 each
AI image generation/edit	$0.75 each
Background removal	$0.50 each
Premium Lead Generation	$0.03 per lead
Managed call minutes	$0.05/min
Extra connected account	$5/account/mo or $10/mo per 3-account pack

Premium email

Premium email sending, metered per 1,000.

Daily send caps scale with your plan. The Free plan uses SMTP only (200 emails/day) — premium email is not available on Free.

Plan	Daily cap	Price / 1,000 emails
Starter	10,000 emails / day	$2.00 / 1K
Growth	15,000 emails / day	$1.75 / 1K
Enterprise	20,000 emails / day	$1.50 / 1K
Free	SMTP only · 200 / day	Premium email unavailable

Prepaid wallet

Add wallet funds before extra usage starts.

Wallet add-ons are prepaid at face value. Teams can also add three connected accounts at a predictable monthly pack price.

Add-on	Price	Wallet value
Wallet XS	$5	$5
Wallet S	$10	$10
Wallet M	$25	$25
Wallet L	$50	$50
Wallet XL	$100	$100
Extra Account Pack	$10/mo	3 extra connected accounts

Extra usage is prepaid and transparent; contact renzo@startupp.ai for custom prepaid terms.

Built for builders. Priced for startups.

One platform.
Start free.

Sales, agency management, HR, marketing, real estate, and more. Plans start at $20/month with included usage and transparent prepaid extras.