Built for Loan Offices
Process more loans,
with fewer tools.
Lead capture, application tracking, document verification, invoicing, and borrower dashboards — one platform, $20/mo flat. No per-loan-officer fees, no bolt-on compliance modules.
$20
Per Month
∞
Loan Officers
35+
Entities
ID
Verification
Features
Everything you need. Nothing you don't.
Lead Capture & Pipeline
Capture borrower leads from your website, referral partners, and web forms. Auto-assign by loan type or territory, score by engagement, and track every application through your custom pipeline stages.
ID & Document Verification
Built-in identity verification and document validation. Verify borrower IDs, income documents, and supporting paperwork directly within the platform — no third-party verification tool needed.
Borrower-Facing Dashboard
Give borrowers their own portal to track application status, upload documents, view required items, and see loan milestones — so they stop calling your office for updates.
Invoicing & Payment Tracking
Generate fee schedules, origination invoices, and payment receipts. Track processing fees, connect Stripe for online payments, and automate recurring billing for serviced loans.
AI-Powered Assistance
Platform AI helps draft borrower communications, generate follow-up emails, enrich lead data, and surface smart recommendations — included free on every plan.
Email Campaigns & Nurture Sequences
Send rate update emails, refinance campaigns, and application follow-ups. Build drip sequences for pre-qualified leads and track opens, clicks, and conversions.
Scheduling & Calendar
Replace Calendly with built-in scheduling. Let borrowers book consultations, document review appointments, and closings directly. Syncs with Google Calendar.
Employee & Contractor Management
Manage loan officers, processors, and underwriters. Track hours, manage assignments, post job openings on built-in job boards, and handle employee records.
Website & Lead Analytics
Manage your loan office website, track which pages generate applications, analyze traffic sources, and optimize your online presence — all from one dashboard.
Full personalization
Shape the system around how you actually work.
Start from a useful industry setup, then personalize the workspace with your own modules, fields, objects, layouts, reports, roles, and handoff workflows.
How it works
Up and running in minutes.
01
Sign up free
No credit card required. Get instant access to lead management, application tracking, document verification, invoicing, and AI.
02
Configure your pipeline
Set up loan types, application stages, document checklists, fee schedules, and team assignments. Import existing borrower data via CSV.
03
Start processing
Capture leads, verify documents, track applications, send borrower updates, and collect payments — all from day one.
How we compare
Stop overpaying for less.
| OpenAva | Encompass | Salesforce | Jungo | Zoho | |
|---|---|---|---|---|---|
| Price (5 officers) | $20/mo | $500+/mo | $375+/mo | $275/mo | $180/mo |
| Unlimited users | ✓ | ✕ | ✕ | ✕ | ✕ |
| ID verification | ✓ | ✕ | ✕ | ✕ | ✕ |
| Borrower portal | ✓ | ✓ | ✕ | ✕ | ✕ |
| Built-in invoicing | ✓ | ✕ | ✕ | ✕ | ✓ |
| AI included free | ✓ | ✕ | ✕ | ✕ | ✕ |
| Email sequences | ✓ | ✕ | ✓ | ✓ | ✓ |
| Scheduling built-in | ✓ | ✕ | ✕ | ✕ | ✕ |
FAQ
Frequently asked questions.
Can OpenAva replace our loan origination system?
OpenAva is an all-in-one operating system that handles lead management, application tracking, document verification, invoicing, borrower portals, and marketing. It can replace or supplement your existing LOS depending on your regulatory requirements.
Does OpenAva verify borrower identity?
Yes. OpenAva includes built-in ID and document verification. Verify government-issued IDs, income documents, and supporting paperwork directly within the platform.
Can borrowers track their application status?
Yes. Each borrower gets a client-facing dashboard where they can see application progress, upload required documents, view milestones, and check next steps — without calling your office.
How does AI help with loan processing?
Platform AI is included free on every plan. It drafts borrower communications, generates follow-up emails, enriches lead data, and provides smart recommendations to help your team work faster.
Can I send rate update emails and marketing campaigns?
Yes. Built-in email campaigns, drip sequences, contact lists, and lead scoring let you nurture pre-qualified leads and send rate updates, refinance offers, and follow-up sequences.
Is OpenAva available in Spanish?
Yes. OpenAva is fully bilingual with complete English and Spanish support — ideal for loan offices serving Hispanic communities and diverse borrower populations.
Pay-as-you-go transparency
Published unit rates and prepaid add-ons.
Free plans can still use templates and designer tools at no cost. AI generations, premium lead generation, managed call minutes, and extra accounts use prepaid wallet funds so teams can control spend before usage grows.
AI generations $0.20-$0.75 each
Use text, social, landing page, image, and background-removal tools with published per-use rates.
Premium leads $0.03 per lead
Prepay for premium lead generation when your team needs more contacts beyond plan allowances.
Managed calls $0.05/min
Add managed call minutes for tracking numbers, lead attribution, and client communications.
| Usage | Price |
|---|---|
| Templates/designer | $0 |
| Text/social AI generation | $0.20 each |
| Long-form or landing page draft | $0.50 each |
| AI image generation/edit | $0.75 each |
| Background removal | $0.50 each |
| Premium Lead Generation | $0.03 per lead |
| Managed call minutes | $0.05/min |
| Extra connected account | $5/account/mo or $10/mo per 3-account pack |
Premium email
Premium email sending, metered per 1,000.
Daily send caps scale with your plan. The Free plan uses SMTP only (200 emails/day) — premium email is not available on Free.
| Plan | Daily cap | Price / 1,000 emails |
|---|---|---|
| Starter | 10,000 emails / day | $2.00 / 1K |
| Growth | 15,000 emails / day | $1.75 / 1K |
| Enterprise | 20,000 emails / day | $1.50 / 1K |
| Free | SMTP only · 200 / day | Premium email unavailable |
Prepaid wallet
Add wallet funds before extra usage starts.
Wallet add-ons are prepaid at face value. Teams can also add three connected accounts at a predictable monthly pack price.
| Add-on | Price | Wallet value |
|---|---|---|
| Wallet XS | $5 | $5 |
| Wallet S | $10 | $10 |
| Wallet M | $25 | $25 |
| Wallet L | $50 | $50 |
| Wallet XL | $100 | $100 |
| Extra Account Pack | $10/mo | 3 extra connected accounts |
Extra usage is prepaid and transparent; contact renzo@startupp.ai for custom prepaid terms.
Built for builders. Priced for startups.
One platform.
One platform.
Start free.
Sales, agency management, HR, marketing, real estate, and more. Plans start at $20/month with included usage and transparent prepaid extras.